EPYC · 04 Prove and scale · by Entropy
What it does
- 01
Margin-aware signals sent back to the platforms, so the algorithm chases profit instead of top line.
- 02
Sources and rules you control; a pixel snippet to install; a validation step so you can see the signal before it drives spend.
- 03
The category that sells the most is not always the one worth buying — this is how the bidding learns that.
Why it exists
Built after watching accounts scale a low-margin category because the platform liked its ROAS.
The science behind it
The measurement sits under the platform: geo-lifts with a holdout, models calibrated on them, guardrails written in code. Read the method.