Entropy
ESStart on EPYC

Paid media, run on evidence.

From feed optimization to marketing mix models, we built the tools to run marketing on evidence. No guessing, no vanity metrics, no hunches. Just decisions you can check.

Start on EPYC →The growth operating system for your media: plan, run, measure, and improve every campaign from one place. Take it for a spin, on us.The platformBook a call →We run the models, design the experiments, and, if you want, your media too. You get the results. Thirty minutes with someone who does the work, not someone who sells it.The platform, humans included
The question that matters.

“So are you an agency or not?”

We are a measurement company first. Before we talk strategy, we find out what is working and what is not. Then we build the plan, and run it for you or with you.

Our work.

Award-winning work, according to Meta, TikTok, and Google. More importantly, according to our clients.

How we know.

Reality is messy and non-linear. So why describe it with simple, linear, deterministic models? That is traditional attribution. Last-click, even “data-driven”: toy models of the complex thing that is your business. It doesn't work.

We start from first principles instead. Run experiments. Prefer causality over correlation. Manage uncertainty instead of hiding it.

Read the method

One platform. Four stages to performance nirvana, or at least to things done well.

We are builders, and builders make their own tools. Every feature in EPYC started as a pain we had running media for clients. Now it is yours to use.

  1. 01
    Foundation
    Feed the platforms good signal.
    • · Conversion signals
  2. 02
    Plan
    Decide where money goes before it is spent.
    • · Spend Control
    • · Forecast
    • · Allocator
    • · Metrics
  3. 03
    Grow
    Improve what is running.
    • · Meta Optimizer
    • · Feeds
    • · Playbooks
    • · Effective Ads
  4. 04
    Prove and scale
    Show what was incremental. Scale it.
    • · Experiments
    • · Profit Optimization
Start on EPYCSee every productAsk EPYC, the assistant, runs across all four stages.

Full-service agency mode.

Same method, same platform, same results. Strategy, creative, and media execution: we become your marketing team.

We design the tests, calibrate the MMM, and hand you the budget split that maximizes results.
Experiments, incrementality studies, models.
We run your media like a Sharpe-optimized portfolio: the most return per unit of risk, right on the efficient frontier.
Paid media done right, with a holdout by default.

Let's get it done.

Start on EPYC →The growth operating system for your media: plan, run, measure, and improve every campaign from one place. Take it for a spin, on us.The platformBook a call →We run the models, design the experiments, and, if you want, your media too. You get the results. Thirty minutes with someone who does the work, not someone who sells it.The platform, humans included