Entropy
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Metrics

Reports that know what a lead is.

EPYC · 02 Plan · by Entropy

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Metrics: last seven days of spend, revenue, ROAS and conversions across all connected platforms, with a Build a report action.

Screens from EPYC. Demo and anonymized accounts.

What it does

  1. 01

    Pages, cards, and templates — KPI, chart, top ads, comparisons — with a PDF when the meeting needs one.

  2. 02

    Funnel roles built in, so awareness creative is never graded on ROAS.

  3. 03

    Custom metrics from your own pixel events: sessions, qualified leads, time on site, whatever you actually optimize to.

Why it exists

Built because awareness creative kept getting graded on ROAS.

The science behind it

The measurement sits under the platform: geo-lifts with a holdout, models calibrated on them, guardrails written in code. Read the method.

Also in stage 02