How we work
- Evidence is the only authority. The number, the method, the interval. If we cannot show it, we do not claim it.
- Marketing is noisy. The job is to find the signal, not to pretend the noise is not there.
- We are builders, and builders make their own tools. Every product of ours started as a pain we had, usually one that cost money.
- The client keeps the platform. Nothing important lives only in a consultant's head.
What we do
Entropy, the marketing-science company. We are a measurement company first. We built EPYC to do the measuring, and we run it for clients who would rather not.
Three things under one roof: the measurement consultancy, the media we run for clients, and EPYC, the platform. We also place dedicated marketing and e-commerce people on client teams through Entropy Talent.